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Thousands of startups have emerged in the last few years, and the number keeps increasing by the day. With so many startups plaguing each sector, competition makes it difficult to differentiate yourself from the others and build your own brand. If you want to secure a substantial share of the market, you need to build your brand brick-by-brick.

There's no functional reason to buy matching appliances. Unless you're buying some kind of high-end kitchen rig with linked computer systems that as far as I can tell hasn't even been invented yet, your Maytag dishwasher will be perfectly happy chugging along next to your Kenmore oven and your Bosch microwave.